Full portal syndication
Everywhere
MLS launch pushed to Zillow, Realtor.com, Homes.com, and the portals where buyers actually search — with media built to stop the scroll.
Orlando Seller's Guide · EN/ES
Sell your home in Orlando — with strategy and heart
Selling a home in Orlando comes down to three decisions: the right price, the right preparation, and marketing that reaches today’s real buyers — local families, out-of-state transplants, and international investors. Bilingual listing agent Lorena Cabal combines honest pricing strategy with video-first marketing in English and Spanish, so your home reaches every one of them.
It starts with a free home value consultation — a real number, explained line by line.
The Process
The selling process, step by step
Home value consultation
A walkthrough of your home and a comparative market analysis built on genuinely similar recent sales — plus a personalized net sheet so you know what you'd actually walk away with.
Preparation plan
A short, prioritized list — not a renovation project. What to fix, what to leave, what to stage, and which service records (roof, AC) to have ready for buyers and insurers.
Photography and video
Professional photos, video walkthroughs, and reels — because your buyer's first showing happens on a phone screen, often from another state or country.
Launch
MLS syndication to Zillow, Realtor.com, and the major portals, plus bilingual social campaigns and Lorena's own buyer and agent network — timed for a strong first weekend.
Showings and offers
Feedback after every showing, and offers negotiated on all terms — price, credits, timelines, appraisal and inspection terms — not just the headline number.
Under contract to closing
Lorena manages the inspection negotiation, appraisal, and title process, keeping the deal on schedule — with closing done in person or remotely, wherever you are.
First Impressions
Preparing your home to sell
Preparation is about removing reasons to hesitate — not remodeling. The highest-return work is almost always the cheapest:
Declutter and depersonalize — buyers need to imagine their own chapter here.
Maximize light: clean windows, open blinds, brighter bulbs. Light is Florida's selling point.
Refresh curb appeal — mulch, trimmed landscaping, a clean entry.
Handle the small repairs buyers notice: dripping faucets, scuffed paint, loose hardware.
Gather roof and AC service records — their age comes up early in every Florida sale.
Collect permits and receipts for improvements — they support your price.
Stage the rooms that sell: living room, kitchen, primary suite.
Skip major renovations — most don't return their full cost at sale. Ask before spending.
The Number
Pricing strategy
The market prices your home in its first two weeks — that’s when saved-search alerts fire, showings peak, and serious buyers decide whether to move. Homes priced right for that window regularly draw competing offers; homes priced on hope sit, go stale, and typically sell later for less after public price cuts. The listing price is a strategy, not a wish.
Lorena’s approach is unapologetically honest: a CMA built on truly comparable sales, adjusted for condition and micro-location, positioned to the search-filter bands buyers actually browse in (a home priced at $505K is invisible to everyone searching “up to $500K”). You’ll see every comp she used — and if your goal price isn’t achievable, you’ll hear that before you list, not after sixty days on market.
Reach
Marketing that reaches every buyer
Your buyer might live three streets away — or in New Jersey, or Bogotá. Orlando homes sell to all three, and the marketing has to reach all three.
Bilingual campaigns
EN/ES
Marketing written in English and Spanish reaches the Hispanic and Latin American buyer pool most Orlando listings quietly ignore — often the difference in a sale.
Video-first presentation
Media
Walkthrough video and reels on Instagram and YouTube (@lorenacabalrealtor) let out-of-market buyers fall for your home before they board a plane.
Relocation buyer pipeline
Out-of-State
Lorena’s relocation practice means she is often already working with the arriving families your home fits — buyers before they’re on the portals.
Investor network
International
100+ international investors guided means a live network for rental-suitable properties — cash-capable buyers who close remotely.
Agent-to-agent reach
Network
Direct outreach to the agents working your neighborhood and price band — deals frequently start agent to agent, before the open house.
Seen First
Video and social media exposure
Listings with strong video get more saves, more shares, and more showings — and for Orlando specifically, video is how out-of-state and international buyers shop. A relocating family in New York or an investor in Medellín won’t attend your open house; they will watch a two-minute walkthrough at midnight and request a live video showing the next day.
Every listing gets a video treatment sized to the home — walkthroughs, short-form reels, and story placements across Lorena’s Instagram and YouTube presence — turning a static listing into content that travels. Sellers see where their home appeared and what it produced.
What's Next
Moving up, downsizing, or relocating out
Most sales exist because of a next chapter — a bigger house, a smaller one, or a new city. Lorena coordinates both sides: sale-and-purchase timelines aligned so you’re not moving twice, negotiated leasebacks that let you stay through your next closing, and sale contingencies structured honestly. If you’re buying your next home locally, the Buying a Home in Orlando guide shows her buyer-side process; if you’re arriving rather than leaving, start with Moving to Orlando.
And one question worth asking before you list: should you sell at all? Some owners come out ahead converting the home into a rental instead — Lorena will run the numbers with you honestly (see Investing in Orlando Real Estate) before you commit either way.
Good Questions
Selling in Orlando — good questions
The honest answer comes from a comparative market analysis (CMA): recent sales of genuinely similar homes near yours, adjusted for condition, upgrades, lot, and micro-location. Online estimates are a starting point, not a price. Lorena prepares a free, no-obligation CMA and walks you through exactly how she arrived at the number — in English or Spanish.
Have a question that isn’t here? Ask Lorena directly — English or Spanish, sin presión.
Free · No obligation
What is your Orlando home really worth?
Request a home value consultation: a walkthrough, a real comparative market analysis, and a personalized net sheet — explained line by line, in English or Spanish.
English · Español — lorena@lorenacabal.com
Keep Exploring
More Orlando guides from Lorena
Prefer to see the work first? Browse Lorena’s property portfolio or start a conversation — English or Spanish.